For several models O2O has also become a channel to achieve much more customers and uncover new consumption occasions to appeal to new purchasers. for all those leading gamers making more incremental consumers from O2O, most were being foodstuff companies. among the them, COFCO leverages O2O to fulfill individuals’ real-time and benefit requires by delivering day by day food items provides to people’ properties, leading to more four.
With the largest purchaser panel in the world, they understand brand and retail dynamics throughout the alternatives of six billion folks. Their experts and alternatives supply a multi-dimensional watch of how persons Assume, how they store And the way they consume, empowering brands and retailers to evolve with shopper conduct.
????Amid climbing Opposition, key songs streaming services are viewing solid user growth! Worldpanel by Kantar’s SMM Panel Pakistan EoD 2023 report highlighted YouTube's powerful influence in music discovery across all age teams. This brought about big growth for YouTube Music and YouTube tunes top quality in 2024. In fact, YouTube new music grew to become probably the most adopted assistance in Q2 2024. In the meantime, Spotify also observed continuous growth, with a two% 12 months-on-yr boost in penetration amongst songs streamers.. Craig Armer reviews: “The audio streaming industry is evolving with varied audio content like podcasts and audiobooks, producing options to have interaction more mature demographics who will be much less included but display opportunity.
Vietnam's FMCG landscape is undergoing a metamorphosis with short-term issues in 2024 intersected with long-term shifts in demographic framework, financial outlook, and shopper preferences.
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“Despite the tension from sporadic Covid outbreaks and need and supply disruptions, the China marketplace continued to show tremendous resilience and impetus for growth. In this type of competitive context the very best gamers maintain innovating by uncovering new situations along with accelerating deployment in new channels and new markets, strengthening their foremost positions and riding in the cycles” commented Jason Yu, taking care of Director of Kantar Worldpanel increased China.
The challenge is convincing them of the value of paid subscriptions, specially when cost is a priority.” As YouTube new music qualified prospects in adoption and Spotify proceeds to mature, the ability to provide personalized articles to unique age teams are going to be critical. though more youthful listeners value algorithm-driven recommendations, more mature end users choose pre-manufactured playlists. go through the full post To find out more about how success Within this dynamic market place will rely on Assembly the desires of various audiences and supplying powerful material over and above just music.
recognize the shifts reshaping Vietnam's FMCG sector & the growth pillars to assist manufacturer prosper in 2024.
find Vietnam's most picked FMCG makes And the way models tailored to changing client behaviours in submit-pandemic period.
Worldpanel Our Worldpanel division offers knowledge in comprehending shopper behaviour throughout the world, supplying ongoing shopper checking, advanced analytics and customized answers
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???? exactly where will the subsequent wave of songs streaming growth come from? Future growth in tunes streaming will rely on targeting certain age groups and locations, as many marketplaces have demonstrated this prospective. for instance, 51% of Gen Z in excellent Britain Use a quality subscription, when from the US, only about a 3rd in the fifty five+ age group is presently subscribed, indicating home for growth throughout all age teams. However, it’s critical for services to establish what is going to persuade Every single section of non-consumers to subscribe.
The fashion retail current market has experienced its very first Over-all product sales decrease considering the fact that April 2021, driven by the expense of dwelling and inclement temperature adjustments, that have curbed buyer devote.
A growing affluent course, more nuclear households, the booming enhancement of electronic technologies, and a growing need for personalisation among the shoppers will supply chances and troubles for FMCG makes in the approaching years, In line with Kantar Worldpanel Vietnam.
On top of that, individuals also retained stocking up personal care and home care products to stay clean up and healthier. Liby, pleasant, PG and Unilever constantly tapped into this development.